F-150 Lightning Mustang Mach-E Sales Performance Competition Financial Performance Profitability Sales E-Transit Market Strategy EV Investments Incentives Jim Farley Ford Capri Production Adjustments Puma Gen-E Puma Ford Puma Gen-E Mustang Mach-E Impact Investments Battery Plants Trims Ford F-150 Lightning Models EV Business Model e Division Ford's EV Strategy Small EV Market EV Models Explorer EV Platform Sales Surge Market Share Growth Prospects Updates Performance Upgrades Pricing Changes Tax Credits and Incentives Revenue Financial Challenges Cost Reduction Strategies for Profitability Supplier Collaboration Market Performance Manufacturing Q2 2024 Earnings Product Development Profitability Strategy Production Strategies EV Strategy Sales Strategies