Marketing ❯Brand Strategy

Consumer Engagement

Target Audience Heritage Branding Product Innovation Campaigns Market Adaptation Marketing Campaigns Digital Marketing Social Media Trends Product Development Advertising Trends Advertising Campaigns Creative Strategy Heritage Marketing

Savannah James Launches Reframe Beauty, a Luxury Skincare Line Backed by Research

The brand debuts with three products designed for all skin tones, developed in partnership with Howard University and priced for the luxury market.

Saks Fifth Avenue Launches Curated Storefront on Amazon Luxury Stores

J.Crew Partners with U.S. Ski & Snowboard for Three-Year Après-Ski Lifestyle Collaboration

Michael Kors Debuts First Official Amazon Storefront

Wendy’s Expands Frosty Offerings with New Customizable Desserts

H&M's Sales Miss Q4 Expectations Despite Profit Growth and Strategic Revamp

Luxury Brands Face Challenges as Consumer Habits Shift During Economic Downturn