Elon Musk Rebranding Executive Chair Financial Performance Upheaval Rivals Purchase by Elon Musk Declining Traffic Trust and Safety Issues Site Infrastructure Issues Competitor X Corp Branding Account Suspension Ownership Financial State Staff Layoffs Legal Issues Contract Violation Advertisers Acquisition Value Advertising Advertiser Boycott Valuation Staff Reduction Government Ban Bans Twitter Account Compromise Premium Users Twitter Lawsuit Twitter Purchase Buyout X Employee Actions Meta Policy Changes Transition CEO Block Impact